SEO services are an integral part of any digital marketing campaign. The success of your company relies heavily on the relevance of your online presence and the ability to have your website found in Google’s search engine. It is a growing and well known fact that more people rely on Internet searches for information. The phrase “google it” has even become main stream in public circles. The massive growth of smart phone technologies has even contributed to the importance of SEO by bringing the accessibility of searches to our finger tips. Your competition has the ability virtually overnight to take your new business leads away from you by simply outranking you for a keyword phrase search term.
The information above is not meant to scare you but to enlighten you to the fact of the importance of local SEO. We as many other digital marketers believe that there will be a day in the near future where companies will be divided among the successful and failed with no in between. The line which divides these two camps in this scenario are the implementation of your online “digital strategy”. Your online marketing strategy must include local SEO in order to stay competitive. You have come this far because you probably found this website online while searching for SEO services, SEO consultant or SEO specialist. This clearly means that you are aware of SEO and it’s importance to your web presence. Let’s get started by explaining what you need to do moving forward.
Ranking Your Web Presence Utilizing SEO
We will break down the various steps in a logical concise format.
- Establish and develop a well constructed SEO friendly website.
- Establish the focus of your traffic by determining what keyword phrases you wish to rank for.
- Executing a local SEO digital strategy that will rank your website highly in search engines (primarily Google).
Once you have established all the above numbered points you are guaranteed digital success.
1 – SEO Friendly Website
There are many websites on the Internet. A vast majority of websites are not utilizing local SEO strategies. It is important you understand that ranking websites with SEO involves resistance. Some websites rank higher and at a faster velocity because of proper use of onsite SEO structure. The easiest way to establish this is with an SEO friendly CMS (content management system). We advice using a CMS that is proven to work. We recommend Wordpress because it has massive community support along with a proven track record of ranked websites. Stay away from WIX and Flash websites. We won’t get into explaining why you should avoid these platforms in this article.
When developing your WordPress website for SEO success make sure you utilize either one of two plugins: All in One SEO or Yoast. Why? They work and have a proven track record. Your website should also consist of these onsite SEO main elements:
- Meta titles and description.
- Use of H tags for articles.
- 100% copyscape original material.
- Use of original images with ALT tags.
- Web hosting on a fast server.
- Submission to Google “Search Console”.
If you are not a web developer we strongly advice you to hire a web developer to build your website from an SEO perspective. Why? The amount of time you devote to building a properly SEO optimized website is valuable. Don’t be cheap as it will cost you in the long run. Your website should be highly converting and pleasing to it’s readers. There are more points to mention but the ones noted are the most important factors.
2 – Keyword Research Phrases to Rank
After you have your website setup you must know what keywords to rank for. Keywords represent the phrases that you want to rank highly for in the search engines. Take for example the keyword phrase “low cost SEO“. This is a term we are targeted to rank for because we want searchers like yourself to find us. To establish your keywords you must do keyword research. You can do this easily by using Google keyword planner tool. It is a free tool valuable for SEO because it provides the metrics of search terms monthly and will provide you with a good understanding of what terms to target in your industry. When targeting your keywords you should follow the main points noted below:
- Target a minimum of 3 keyword phrases.
- Make sure your keywords are present in the body of your homepage with relevant supporting articles, images and videos.
- Include the keywords in your meta titles and description.
- Do not over optimize (over use) the targeted keywords on your homepage.
The above bullets sum up the main points regarding using keywords for SEO. Incorporating these points into your website will dramatically help your overall SEO campaign by developing good onsite SEO.
3 – Executing Local SEO Strategies for Ranking
You have a website developed and optimized with proper SEO targeting a minimum of 3 keyword phrases. Now you are ready for the offsite SEO. Offsite SEO basically means all the backlinking that is done in order to make search engines recognize your authority and importance. Why is this important? You must first understand how a search engine thinks (namely Google) and what its objectives are. Without getting into too much detail I will explain the simplest way possible. Google is in a nutshell is Internet and advertising company. Mass revenue is generated through the Adwords program. Companies like yours will invest money in having their ads show up on top placements hoping for visits from search engine users. The goal for the end user is to create the best search experience possible. In order to offer this they have to position websites in the rankings according to authoritative quality content. You essentially want to be the master authority of your market in order to rank highly. You can achieve this through the use of article, image and video content. The more authoritative and unique the content is, the greater advantage your site will rank because of your onsite SEO.
Backlinking will be the usage of having other public or private authority websites pointing to you. Google uses their web bot to retrieve this information and report it back to Google by first passing through it’s algorithm. The more authoritative your onsite SEO (content) is as well as relevant authoritative (offsite SEO backlinks) are the higher your ranking in the index will be. Why? Because you are convincing Google of how important your site is.
How do I do achieve (build) quality backllinks to produce good offsite SEO? The short answer is to hire an SEO specialist. An SEO specialist is experienced in ranking websites locally because they do it as a career. The unfortunate thing is that you can easily be lost in searching of how to learn proper SEO because there really is no accredited or recognized institution (by Google) that offers courses in this field. There are companies or courses online but NONE are accredited or recognized by any search engine. SEO is a trial, “test and repeat” process that takes lots of time. When an SEO specialist finally has success in ranking a site they typically keep their trade a secret as not to educate the competition. This process results in lots of SEO disinformation on the web. What is the risk of doing SEO yourself for a beginner? The risk of doing improper SEO techniques is to have your website “sandboxed”. This happens when your website trips a search engines algorithm thus penalizing your website for a period of time with possible extreme severity. The vast majority of penalizations are due to improper SEO and automated through the search engine algorithm.
I don’t care about hiring an SEO specialist and I want to do my own SEO!
Ok great, in that case we continue down the SEO path. There are many SEO blueprints and techniques on the Internet and practiced by many but I will try to provide the most basic and tested means of doing offsite SEO for your local website. The tips are noted below:
- Scrape a list of the main local public business directories on the web and subscribe to them.
- When generating a backlink for your website it’s safest to use a naked anchor text.
- Find relevant sources related to your niche to post information to.
- Setup and contribute to popular social networks.
- Frequently write and create quality content about your niche market and post press releases
What not to do:
- Do not purchase backlinks from any service (there are many on the web) that does not grant you power to administrate and edit yourself.
- Do not use software to generate backlinks at a high velocity.
- Do no over target your main keyword repeatedly with the intention to rank fast.
The above steps are critical to note and I will expand on each point below:
Purchasing Backlinks from Cheap Sources
There are countless sources on the Internet that offer backlink packages. It naturally seems harmless to invest in an affordable cheap backlink package especially with such low prices. Let me let you in on a little secret in the SEO industry. There are basically 2 camps of websites. The first is the “churn and burn” website and the second is the “money site.”
The churn and burn website is a site that you could care less about in terms of risks of being sandboxed or deindexed in a search engine. These sites are typically used in the industry by SEO specialists to test the limits of search engine algorithms. Paying for backlink packages place you in this camp subsequently you risk at some point sooner than later your efforts go down the drain as Google updates their algorithm. You should never use such packages for your company website.
Your money website represents your local business. You invested money in your domain name and worked hard to brand it as well as design it. Spending a little bit of money to possibly tank your website is a bad business decision. Also backlink packages do not offer you admin access to the backlinks. You have no ability to edit, change or reverse what has been done. You require this access when the algorithm changes hence the reason why purchasing backlinks from these sources are counter productive.
Software Generated Backlinks
Another means of having backlinks created is by producing them yourself with automated SEO software. Again this is a great risk to your website because Google updates their algorithm minimum on a monthly basis. Eventually your website will tank because SEO backlink software developers are always late to respond to the algorithm changes. Not to mention Google has already began updating their algorithm without any public announcements. Google is not stupid and they will eventually catch producers of web spam which try to game SEO. The footprints that automated SEO software leaves are very easy to spot. Google can simply analyze “link velocity” for starters. It is humanly impossible to generate 1000 backlinks in a day manually.
Never Over Target Your Main Keyword with Backlinks
Over targeting keywords are very easy to avoid and control. Back in the day it was a common practice to blast out thousands of backlinks with a main keyword at a high velocity and witness increases in SERP (search engine rank position). Those days are so long gone. Diversity along with high quality backlinks from authority websites are key. Quality over quantity has become a common truth regarding SEO.
I will conclude by explaining why you should simply hire an affordable SEO specialist by letting you in on another trade secret. Seasoned successful SEO specialists generally operate their own local network of websites which they administrate and develop to help them rank. Why? Control. Experienced veteran SEO specialists and consultants are Webmasters. They operate and administrate many websites under their wing. The advantage to controlling websites is the on-the-fly ability to edit, delete and create content as well as the removal and edit of backlinks to adapt with algorithmic updates.
If you are convinced with the case about hiring an SEO specialist we wish to help you achieve your SEO digital strategy goals. You can contact us below for a free analysis today.
Thanks for your time.