Check Domain Authority! It Matters!
Domain Authority is basically SEOmoz calculations regarding the website’s performance in the search engine ranking. You can track the strength of your website over time or compare one site to another using Domain Authority. All the link matrices such as the number of total links, linking root domains, mozTrust, mozRank and many others are combined together to calculate the overall score of the authority.
They use the machine learning against the Google algorithm to create a model of search engine results and thus calculate the expected Domain Authority. More than 150 variables are considered while calculating the authority. They keep on refining their model adopting the innovation in optimization strategy. The Domain Authority score might fluctuate a bit because of these model refinements. If you are concerned about these fluctuations, a comparative metrics of Domain Authority with other websites might give you better results rather than the conventional approach of internal SEO efforts.
How to check domain authority?
The logarithmic scale of 0 to 100 points is used for calculating Domain Authority. As we approach higher ranking on the scale, it becomes more challenging to improve and retain authority. For example, improving from 20 to 30 can be much easier than from 70 to 80.
Domain Authority vs. Page Authority
The Page Authority is limited to the strengths of single page while Domain Authority is concerned with the measure of projected ranking strength of the entire domain or sub domains. The same distinction applies to the metrics between MozRank and MozTrust.
Things to keep an eye on:
The domain authority rating by the search engines indicates the level of trust and reputation of the websites over time. Every day, a number of websites are created and most of them might last only for a few days. The search engines consider the Domain age of the websites as well to determine the longevity and trust of the web sites. The maintenance of the website’s registration and growth in the traffic over time clearly indicates that website must have a purpose and can be a trusted source, and the search engines do consider this fact.
The number of back links from quality websites also partially determines the Domain popularity of the websites. The inbound links from the reputed sites indicate that the website does have some important information that is relevant to the websites. The white hat SEO link building campaign becomes important for gaining this reputation and domain popularity. The strategies for such a link building and thus generating traffic in due course of time includes social media, blogs and blog comments, directory and profile submission and press release distribution.
The larger-sized websites on the domain can accommodate a number of web pages and thus allows more backlinks, and therefore, larger websites can have better authority. Obviously, larger websites that contain quality backlinks on many of its web pages will have more authority than the smaller website.
Higher Domain authority or trust allows new contents, including the blogs and posts to be indexed by search engines more frequently and thus becomes imperative for prominently ranking the web contents on the search results.
How to Increase Domain Authority
By now, you must have a good understanding as to what is domain authority and which factors influence the ranking of your site. The improvement in domain authority requires a lot of efforts and time just like the trust and reputation are gained over time. The five important strategies for improving domain authority are explained below:
The domain authority of the blog depends upon the number and quality of the back links from external websites. The back links are the most important aspect of domain authority. However, as mentioned above, the quality of the back links is also very important. Regardless of the number, the back links from an entertainment website to your technology blog may not pass any domain authority as it has none. Therefore, the links from related niches are very important.
Even a number of back links from related websites may not make your web page or blog perfect if you forgot to build links from your previous articles or posts. You can make the crawler search engines like Google to regularly crawl various posts by building links from your other articles and distributing link juice across your blog. The deep linking between the articles significantly improves the page as well as domain authority.
Link Quality & Link Quantity
The quantity and quality of the links are extremely important. Your wonderful blog might be immediately stamped as spam by Google if you suddenly receive thousands of links from the same site, no matter how unique articles were published on your blog. Your articles and blogs won’t get any search engine ranking. Similarly, you must be ready to be penalized if your blog or website receives too many incoming links from Web Pages that are stamped as spam.
Link Diversity & Trust
You should always try to get links from different WebPages using different anchoring texts. The diversity in your quality links will maintain the trust of your webpage or blog, and you will get good ranking. Considering such great back links on your blog Google automatically assigns you good authority. You can use blog comments as you link as well.
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