Fake reviews and SEO
Oh, yes, representatives from some leading New York Search Engine Optimization (SEO) companies told the undercover agent from the office of New York Attorney General Eric T. Schneiderman, we sure can!
Did the helpful SEO companies come up with suggestions for better yogurt recipes? Non-stale toppings? No.
Instead, they offered to astroturf consumer review websites like Yelp.com, Google Local, and Citysearch.com, sprinkling bogusly ecstatic, yogurt-themed reviews, if the dragnet hadn’t in fact snapped shut just about then.
Read the full story at http://nakedsecurity.sophos.com/2013/09/25/fake-reviews-land-seo-companies-in-hot-water/