Matt Cutts: Eggs in lots of different baskets


“I’m all for having eggs in lots of different baskets, because if your website goes down and then you can always have your brick-and-mortar business,” Cutts said. “If your ranking on Google is not as good, then you can have other channels that you can use – from print media advertising, to billboards, to Twitter, to Facebook. So you should always have a very well-rounded portfolio of ways to get leads whether from people walking through your door or Yellow Pages or whatever it is, because you can’t count on any one channel always working out perfectly.” Read the full story at http://searchenginewatch.com/article/2300832/Googles-Matt-Cutts-on-Search-vs.-Social-Dont-Rely-on-Just-One-Channel

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