Onpage SEO Audit and Onpage Optimization

Onpage Optimization

Why you need Onpage Optimization

All the essential information required to rank your page higher in search results rests within the page itself. Search engines like Google look for both the back end coding of the website as well as the content of the web page to categorize and index your website’s home page and subsequent pages accordingly. Onpage Optimization aims at optimizing various parameters so that your website is ranked high in search results. Your website may “look great” and is well designed, but the lack of proper code still prevents it from reaching its full potential in organic search results on Google, Bing and others.

How to do efficient Keyword Research?

Organic traffic from search engines such as Google and Yahoo is extremely valuable because it represents highly targeted traffic looking to buy your products. Getting the keyword targeting right (as part of the onpage optimization on each page) is extremely important for getting a piece of this traffic and I’m here to help you do just that! Learn everything there is to know about the topic!

Let’s do a thorough keyword research.

  1. Find keywords that have enough search volume to be considered (taking into account your favorite keywords).
  2. Find the “money making” keywords for each (inner) page of your website.
  3. Run a ranking report with the selected keywords to track the ranking prior to the on-page optimization.

I will guide you through the process of determining the best keywords to use and how to implement them on each page.

Check Domain Authority! It Matters!

Domain Authority is basically SEOmoz calculations regarding the website’s performance in the search engine ranking. You can track the strength of your website over time or compare one site to another using Domain Authority. All the link matrices such as the number of total links, linking root domains, mozTrust, mozRank, various onpage optimization criteria along and many others are combined together to calculate the overall score of the website authority.

They use the machine learning against the Google algorithm to create a model of search engine results and thus calculate the expected Domain Authority. More than 200 variables are considered while calculating the authority. They keep on refining their model adopting the innovation in optimization strategy. The Domain Authority score might fluctuate a bit because of these model refinements. If you are concerned about these fluctuations, a comparative metrics of Domain Authority with other websites might give you better results rather than the conventional approach of internal SEO efforts.

How to check domain authority?

The logarithmic scale of 0 to 100 points is used for calculating Domain Authority. As we approach higher ranking on the scale, it becomes more challenging to improve and retain authority. For example, improving from 20 to 30 can be much easier than from 70 to 80.

Onpage Optimization: Domain Authority vs. Page Authority

The Page Authority is limited to the strengths of single page while Domain Authority is concerned with the measure of projected ranking strength of the entire domain or sub domains. The same distinction applies to the metrics between MozRank and MozTrust.

Things to keep an eye on:

The domain authority rating by the search engines indicates the level of trust and reputation of the websites over time. Every day, a number of websites are created and most of them might last only for a few days. The search engines consider the domain age of the websites as well to determine the longevity and trust of the web sites. The maintenance of the website’s registration and growth in the traffic over time clearly indicates that website must have a purpose and can be a trusted source, and the search engines do consider this fact.

The number of back links from quality websites also partially determines the Domain popularity of the websites. The inbound links from the reputed sites indicate that the website does have some important information that is relevant to the websites. The white hat SEO link building campaign becomes important for gaining this reputation and domain popularity. The strategies for such a link building and thus generating traffic in due course of time includes social media, blogs and blog comments, directory and profile submission and press release distribution.

The larger-sized  websites on the domain can accommodate a number of web pages and thus allows more backlinks, and therefore, larger websites can have better authority. Obviously, larger websites that contain quality backlinks on many of its web pages will have more authority than the smaller website.

Higher Domain authority or trust allows new contents, including  the blogs and posts to be indexed by search engines more frequently and thus becomes imperative for prominently ranking the web contents on the search results.

How to Increase Domain Authority

By now, you must have a good understanding as to what is domain authority and which factors influence the ranking of your site. It all comes down to sophisticated onpage optimization and offpage efforts. The improvement in domain authority requires a lot of efforts and time just like the trust and reputation are gained over time. The five important strategies for improving domain authority are explained below:

External Links

The domain authority of the blog depends upon the number and quality of the back links from external websites. The back links are the most important aspect of domain authority. However, as mentioned above, the quality of the back links is also very important. Regardless of the number, the back links from an entertainment website to your technology blog may not pass any domain authority as it has none. Therefore, the links from related niches are very important.

Internal Links

Even a number of back links from related websites may not make your web page or blog perfect if you forgot to build links from your previous articles or posts. You can make the crawler search engines like Google to regularly crawl various posts by building links from your other articles and distributing link juice across your blog. The deep linking between the articles significantly improves the page as well as domain authority.

Link Quality & Link Quantity

The quantity and quality of the links are extremely important. Your wonderful blog might be immediately stamped as spam by Google if you suddenly receive thousands of links from the same site, no matter how unique articles were published on your blog. Your articles and blogs won’t get any search engine ranking. Similarly, you must be ready to be penalized if your blog or website receives too many incoming links from Web Pages that are stamped as spam.

Link Diversity & Trust

You should always try to get links from different Web pages using different anchoring texts. The diversity in your quality links will maintain the trust of your webpage or blog, and you will get good ranking. Considering such great back links on your blog Google automatically assigns you good authority. You can use blog comments as you link as well.

Onpage Optimization: MajesticSEO – Backlink History Checker & more

You may want to visit MajesticSEO.com when it comes to monitoring your backlinks. It is by far the most thorough backlink tool. That combined with the fact that they provide an extensive backlink history as well makes it quite useful to track SEO performance.

When you load Majestic, you just need to type in the domain and then select from “Fresh” or “Historical” index. Fresh will show the last 30 days while historical will show everything Majestic has ever found about the domain. The most useful detail in either index is the backlink line graph. After you enter the domain, the next page that loads will have a graph in the bottom left titled “backlinks discover (non-cumulative view)”. If you click that, there will be a “View Mode” drop-down box (defaulted to “Monthly”). Changing that to Cumulative gives a better picture.

You may wonder why this doesn’t show in other backlink checkers? The answer is simply that MajesticSEO is VERY thorough in their scouring. They only exist to check backlinks, and they do a great job of it. In my experience, it is the best metric to see results as soon as possible, many times even before results are indexed in Google and directly affecting rankings.

A backlink you created on a website a week ago can show indexed already for multiple reasons:

  1. If the revisit time span for robots for all new pages on that website is set to daily or weekly, spiders/crawlers may grab the new page (backlink) in no time. Many websites don’t have this set in their meta tags and get visited once Google & Co do their monthly sweeps.
  2. If your site automatically pings and meta submits all new pages or blogs, pages get indexed almost immediately.

Don’t burn your fingers at the very beginning; get a professional Onpage SEO Audit today to fully optimize your website.

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