Reputation Monitoring Service explained
Try Googling your business name and see what comes up. Do you see anything bad that you wish you could get rid of? Reputation Monitoring Services can do just that. They are not able to “erase” the bad stuff, but they can make it move so far to the back of the line in search engine results that no one will ever find it again.
With the rising popularity of sites such as Yelp.com and RipOffReport.com, your company might actually be a target for your competitors. They could essentially be flooding the internet with negative feedback about your company to damage your online reputation. For many users of this type of service, it is just a method to make the bad stuff vanish from sight. Others will use this data to actually improve their products and services.